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$662B Forecast: How Micro-Luxe is Revolutionizing Sports Marketing
The rise of the micro-luxe economy & its impact on sports
Friends,
As we enter Q4, I’m noticing brand decision-makers are laser-focused on 2025 strategies.
Here's what you need to know:
The micro-luxe economy is reshaping consumer behavior.
Economic pressures are driving new purchasing patterns in sports and athleisure.
Successful brands are adapting with targeted strategies.
Today, we'll explore:
What the micro-luxe economy is and why it matters
How it's impacting the sports industry
Actionable strategies for brands to capitalize on this trend
Let's dive into the playbook that's driving success for innovative sports brands in 2024 and beyond.
✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)