$662B Forecast: How Micro-Luxe is Revolutionizing Sports Marketing

The rise of the micro-luxe economy & its impact on sports

The #1 Growth Marketing Newsletter in Sports

Friends,

As we enter Q4, I’m noticing brand decision-makers are laser-focused on 2025 strategies.

Here's what you need to know:

  1. The micro-luxe economy is reshaping consumer behavior.

  2. Economic pressures are driving new purchasing patterns in sports and athleisure.

  3. Successful brands are adapting with targeted strategies.

Today, we'll explore:

  • What the micro-luxe economy is and why it matters

  • How it's impacting the sports industry

  • Actionable strategies for brands to capitalize on this trend

Let's dive into the playbook that's driving success for innovative sports brands in 2024 and beyond.

✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)

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