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7 Impactful Ways a TikTok Ban Could Transform Sports
Correcting Course and Preparing for Change
Dominyck Bullard
March 25, 2024
The marketing strategies and trends shaping sports - powered by Athletiverse
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Friends,
For those participating, I hope everyone’s March Madness bracket is still in one piece 🤞
Today I’ll be addressing the looming threat of a TikTok ban in the U.S. — shedding light on how this platform has become a central hub for fan engagement, athlete visibility, and brand partnerships in sports.
We'll explore critical data and examine the broader implications of our industry’s reliance on social media platforms for community building and marketing. And we will wrap up with what a picture of the future could look like for marketers who take a progressive outlook on the short-comings of social media.
You can expect to learn in today’s newsletter:
📊 TikTok's Role in Sports: Key Data Insights
📬 How We’ve All Been Using Social Media the Wrong Way
7️⃣ Key Impacts of a TikTok Ban on Sports: What You Should Know