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700K Subscribers in 6 Months: Our Content Strategy Decoded
The content strategy behind one of the fastest-growing media networks in sports
Dominyck Bullard
September 26, 2024
In partnership with
The #1 Growth Marketing Newsletter in Sports
Friends,
Less than a year ago the Athletiverse team and I were brainstorming new ways to continue to help our partners...
Own their audience
Widen their revenue opportunities
Create and share stories that matter
Build cornerstones for athletes' future ventures (our “if we could do anything” idea)
Currently, our newsletter network includes 11 publications, reaching over 700,000 total subscribers, generating more than $2 million in client-attributable revenue, and now includes NBA Champion Kyle Kuzma’s Kuz Kontrol newsletter.
While there’s much that goes into the network, today I’m sharing the content strategy behind how we’ve generated nearly half of those subscribers organically (without a single $ spent on paid ads)
Let’s hop in.
✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)
Unveiling Our Organic Marketing Strategy
DB original