Friends,

It’s that time of year…

As I was cramming for finals this past week I inevitably skipped a few meals and found myself buying Athletic Greens (AG) packets out of the business school vending machine.

Ironically, I read over the weekend Athletic Greens is now valued at over $1.2B and has received encouraging investments from athletes like F1 driver Lewis Hamilton.

What makes AG’s marketing strategy so compelling is how they reach people like me:

People who didn’t even realize they needed what AG is selling — which is the most common type of awareness our agency is trying to drive for brand clients.

Today, you’ll swipe away knowing how to use influencers and other affiliates to successfully spread and convince new consumers they need what you’re offering, just like AG .

Let’s dive in.

✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)

This is How You Can Use Athletic Green’s Proven, $150M UGC Marketing Strategy to Build Your Brand…