Breaking Down The $100B Sports Sponsorship Boom

5-Minute Read

This week, Unrivaled announced a new media rights deal with TNT, right as PWC projected that sports sponsorship revenue will surpass $100B by 2030.

What caught my attention is how Unrivaled has used its newsletter, branded with their premier partner Ally, to engage fans and build excitement.

There’s more to come on how the Unrivaled Club Newsletter is setting the standard, but it got me thinking: the ability of sports stakeholders to build owned assets, like newsletters, will be directly tied to how they capitalize on this sponsorship boom.

So, let’s dive in.

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Playbook:

Our $100B Sponsorship Strategy