Celtics' Social Strategy Gains 268K Followers During Finals

Dive into the Celtics' social media revolution: Learn how they gained 268,000 followers during the NBA Finals through cross-cultural collaborations, innovative content strategies, and mood board mastery - plus, celebrate Athletiverse's 2-year milestone

Author

Dominyck Bullard
June 21, 2024

Friends,

I hope you’re a Celtics fan.

If not, this might be a long one for you.

But you’ll appreciate later when you take your social strategy to a new level.

Today we're diving into all things:

  • The Celtics' social media slam dunk during the NBA Finals

  • Cross-cultural collaborations that reached 170M people

  • How mood boards are reshaping sports content creation

Plus, we'll explore:

  • The future of sports cross-pollination

  • Strategies to gain hundreds of thousands of followers organically

  • Turning PR challenges into wholesome content wins

Let’s roll.

✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)

The Celtics' Social Media Revolution: Game-Changing Trends from the NBA Finals

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