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How Mascots, Memes, and McDonald's Are Changing Sports Forever
An inside look at sports marketing's bold evolution from seasonal success to cultural empire building
Friends,
As we wrap up a whirlwind October (congrats to the Dodger faithful), I'm excited to dive into one of the most fascinating shifts happening in sports business today.
With Halloween candy bowls filling up and holiday plans taking shape, it's the perfect time to explore how sports teams are transforming themselves from seasonal attractions into year-round cultural powerhouses.
Let’s dive in 🎃
✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)