Ohio State's Social Media Playbook for Turning Followers into Packed Stands

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Friends,

The Ohio State Buckeyes and Michigan Wolverines are the undisputed champs when it comes to college sports ticket sales. In the 2021-22 football season, Ohio State took the lead, raking in a jaw-dropping $47.6 million in football ticket sales, with Michigan hot on their heels at $47.5 million. These powerhouses have consistently clinched the top spots in football ticketing for the past four non-COVID seasons, as per Sportico’s Intercollegiate Finances Database.

And it’s no secret their social media game is what keeps packing those stands year after year. And the best part? Their social media ticket sales strategies cost absolutely nothing, and you can start using them today.

Let's dive in.

You can expect to learn in today’s newsletter

The New "preferred method" of boosting ticket sales at scale

Insights from an Ohio State “hype” video that garnered 1.4 million views and 88,000 fan engagements

Power Play: Crafting powerful social media-infused ticketing campaigns that crush your revenue goals