Friends,

I've got some exciting news to share.

In May, Athletiverse's clients saw incredible growth, gaining over 35,000 new followers and generating nearly $260,000 in revenue from the content we created and strategized.

This week, I’m sharing our step-by-step process for reverse engineering successful content strategies for growth.

Not only do I love their product, but I also wanted to use the brand as a case study to demonstrate how our growth framework can be effectively utilized.

Let's dive in.

✌️ If you’re new: Welcome to Power Play — the weekly newsletter with playbooks on how to build, grow, and monetize brands in sports… including some personal anecdotes along the way, enjoy :)

How to Reverse Engineer Content for Growth — A Case Study Featuring Aaron Rodger’s Latest Investment, Amberjack Footwear