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The Padres' 8-Figure Content Playbook
How MLB's hottest team is lighting up the playoffs and the feeds of fans
Dominyck Bullard
October 10, 2024
The #1 Growth Marketing Newsletter in Sports
4-Minute Read
Friends,
Imagine shutting down a city with baseball fever.
That's exactly what the San Diego Padres are doing on their current post-season run.
The excitement the Pads are generating is leading directly to their bottom line.
MLB teams can generate $8-$25M in additional revenue from playoffs alone (via Fan Graphs). The Padres so far? They're looking at north of $10M this post-season.
Let's break down how the Padres are keeping fans engaged and growing their following at an unprecedented rate (up 351% from their normal monthly average) to push all-time playoff revenue highs.
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Playbook:
How the Best Teams Curate Vibes
via Padres